Strategy management Assignment Example | Topics and Well Written Essays - 3000 words

Strategy management - Assignment Example This paper will analyse environmental scanning that helps to develop relevant strategy. In this process, various management models and tools will be used. Finally, some relevant and effective recommendations will be provided followed by a conclusion. Tribe Stout Company (TSC) is small stout manufacturing company situated in Galway city of Ireland. TSC, a family-run company was started by John Murphy in 1980 and it was engaged in making traditional Irish stout for the Galway’s local market. Initially, the company focused on increasing the tourist demand of beer in local bars, pubs, hotels and restaurants. The company is not organised in a systematic manner and moreover, it does not focus on important areas for its marketing operations. However, the company offers very high quality products to its customers. It sells the traditional Irish stout in 250ml and 500ml bottle. Its high quality products has even fetched it international quality awards. The company depends exclusively on the local market and local suppliers, as the founder of company wanted to be popular as a local manufacturing company. Recently, the competition in this sector has increased significantly due to growing number for domestic and international competi tors. An analysis of a company focuses on its strengths and weaknesses. It is very essential for decision makers to indentify the company’s internal position as it reflects the company’s condition and capabilities. A company operates with the help of its internal departments like account and finance, human resource, sales and marketing and manufacturing departments. The primary purpose of internal analysis is to â€Å"understand the degree to which the organisation can deal with external opportunities and threats† (Marcus, 2006, p.46). The internal analysis of Tribe Stout Company (TSC) depicts its major advantages and disadvantages. In order to compete with the existing